Case  Study Food Producer

For five months this company’s salesman failed to arrange meetings with any volume buyers.

Their production line for this new profitable product should have been making 2000 units per day.

Mark designed a plan to
  • establish which customers would be ale to switch suppliers at short notice
  • which interventions would be most effective

  •  

Turning point:
A viable marketing plan with short term goals aligned with the business objectives.
Increased credibility for the company created by Mark, his research and "truthfulness."

Outcome:
3 meetings booked for the salesman with potential for sales of over 450,000 meals.

Other benefits:
Increased confidence, energy and commitment for the sales team.


Project time 5 weeks

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